Bethel Announces New Campus-wide Messaging
By Marketing & Communications
March 12, 2012
Bethel College recently launched a new brand campaign. All marketing materials and advertisements for Bethel’s programs and departments will soon reflect the new message of “Spirited Connections.”
Bethel’s marketing and communications department worked for more than a year with Iowa-based, higher education agency Stamats to come up with the messaging through research and testing. President Steven R. Cramer, Ph.D., (’75) says one of the goals besides helping us to solidify Bethel’s brand, was to develop, for the first time, a campus-wide message for the college.
“What this does for us is it gives us a concise message to rally around so we all have a clear and accurate way to talk about Bethel, says President Steven Cramer, Ph.D. (’75). I believe having one clear message will bring value and strength to our identity, and more quickly bring us to the forefront of people’s minds.
“Spirited Connections” reflects the unnamed, but palpable feeling that helps set Bethel apart from many other colleges and universities. It is a delicate balance between the life of the mind, the leading of the heart and dedicated servant-hood. It is the feeling of connectedness that fostered the common descriptor of “family” that was found in research to describe Bethel’s atmosphere. Lastly, there is a scriptural foundation for this message. “Spirited Connections” recognizes that every connection is an act of worship, and an opportunity to be guided by the Holy Spirit.
Cramer further explains that while Bethel’s new creative design adds more vibrant colors and engaging photography to reflect the message, the identity of the institution is the same.
“We are still a Christ-centered institution with a spirited (spirit-led) community of engaged learners who want to serve,” says Cramer.
Bethel’s wordmark, seal, vision, mission and tagline “Forward, With Christ at the Helm,” will still be in place. For more information about the new messaging, visit BethelCollege.edu/SpiritedConnections.
Bethel College is an accredited Christian college offering associate, bachelor’s and master’s degrees in more than 70 areas of study. The current enrollment of more than 2,100 includes students from 34 states and Puerto Rico, 19 countries, more than 25 denominations and 16 percent from culturally diverse backgrounds. Scholarships are available based upon a variety of factors including academic achievement, talent in the arts or athletics, ethnicity and church affiliation. In addition to its beautifully wooded 75-acre main campus in Mishawaka, Ind., Bethel also offers specific academic programs at sites in Elkhart, Ind., Fort Wayne, Ind., Dowagiac, Mich., and St. Joseph, Mich. Nursing programs are also offered in cooperation with Grace College in Winona Lake, Ind.